partner TESTIMONIALS
“
“After 15 years in business I was really starting to rethink the idea of networking. I no longer relished the thought of attending event after event handing out business cards. The Nine Pillars of Business Development Collaboration gave me a new way to connect in a more intentional way. Soon I was having meaningful individual meetings with potential partners, speaking at events those partners invited me to, and even having colleagues represent me at events I didn’t attend! And the best part? Helping those colleagues help others and get results.”
VICKI FLIER HUDSON, CPBA, CPDFA
Chief Collaboration Officer. Highroad Global Services, Inc.
“
“Business development in the language services industry is a perpetual challenge. We need to engage closely with decision-makers from the start to better determine what our prospects need and develop the most effective strategies for their multilingual outreach. And we can’t get there on email campaigns and sales calls alone. The Nine Pillars of Business Development Collaboration has brought us into more productive contact with our prospects and brought a number of clients to greater heights of global success through TrueLanguage.”
ULI DENDY
Chief Executive Officer, TrueLanguage
“
“Employees of a company are the ideal ambassadors for a company, regardless of whether their compensation is tied to business development. The Nine Pillars of Business Development Collaboration provides a detailed, yet understandable framework for new employees or seasoned veterans. For our firm, combining the collaborative Business Development (first Pillar) between the law and the accounting firms, we leverage the combined networks of each separate office. In addition, being Globally Aware (ninth Pillar) enhances our network from the United States, to a global market.”
JAYMEN J. CHAVDA
Attorney, Chugh firm
“
The cybersecurity business is growing fast and organizations are urgently seeking effective solutions. But the challenge for vendors is that there are so many of us, buyers are overwhelmed. Making connections is difficult. At Aware Force cybersecurity for employees, we’ve learned to embrace the Nine Pillars of Business Development Collaboration to grow our business. We lead with one pillar in particular: Community of Influence. In a competent, crowded field of vendors, how can you stand out from other organizations? By actively engaging with industry non-profits and professional organizations. I learned early on from civic leaders that Atlanta may be a top 10 city, but it’s stilla small, well-networked town you must engage in. Being genuine about how we contribute our time and energy connects us with buyers in constructive, non-threatening ways.
RICHARD WARNER
CEO, Aware Force
“
"I have always been taught that People buy from People. We take this to heart at Treehouse Holdings and appreciate the power of leveraging one’s network of influence (NOI). As we strive to find new ways to enhance our sales and customer success infrastructure for each of our mature solutions under the portfolio (ExamMed, HumazeMD, LaaSer911, and The Code Runner), applying The Nine Pillars of Business Development Collaboration framework is proving to help increase our sales efficiency and customer adoption. Embracing even a few of the pillars has enabled us to break out of traditional role basedfunctions and create a culture of transparency and collaboration to accelerate achieving our goals. We already leverage support tools (i.e. CRM) and accompanying processes that we have in place but implementing the Nine Pillars of Business Development Collaboration allows us to now maximize leveraging our most valuable asset…our people. Not only does this include empowering our internal teams to leverage their networks, but also find ways to leverage our provider, payor, vendor, investor, partner, colleagues, friends, etc. combined networks as well."
AARON TANENBAUM
Chief Operating Officer, Treehouse Holdings
“
“The Nine Pillars of Business Development Collaboration provides a framework for a more strategic approach to business development. The entire leadership team is now more engaged in selling, and the results have been more effective than our previous “traditional” sales model. It’s a refreshing approach to BD.”
ERIC PITTMAN
President, Vital Solutions, Inc.
“
While working with leadership teams, I have the opportunity to observe the power and impact of organizational collaboration in business development. One very successful business unit I worked with focused on developing a strong industry perspective within its core vertical sector. The Nine Pillars of Business Development Collaboration’s seventh and eighth pillars are a great starting point for the same. In addition to ensuring that all leaders were well versed in the target industry, they positioned themselves as thought leaders in that sector by holding a highly anticipated offsite event each year where they brought together customers, prospective customers, internal subject matter experts and industry thought leaders to discuss industry trends.
ANNE GILDEA-OLT
Managing Partner - HR Consulting, Strategic HRM Solutions, LLC
“
“When we started our company nearly 10 years ago, networking was a crucial part of our business plan. Implementing the Nine Pillars of Business Development Collaboration just last year, has helped us grow our business, increase our network and focus our energies on what was most important not only for our team but also for our clients, prospects and colleagues.”
RANDY ROMANUAX
Co-Founder & Chief Strategy Officer, Somedia Solutions
“
“Community engagement has been a consistent, 10-year focus within our company, but despite our strong ties in the community, we were not leveraging those bonds to initiate business dialogue. We found mutual business opportunities existed, right alongside our mutual goals of making a difference. Also, given the specialized nature of third-party risk management (TPRM), we wanted to expand our Managed Service in two new verticals, also heavily impacted by data and cyber risk security. By using the Nine Pillars' Vertical and Horizontal Sectors, we re-framed the message from being centered on our expertise in the prospect's specific vertical, to the benefits gained by our clients across multiple verticals. Drawing on the challenges we had resolved for our clients (accelerating the regulatory compliance time frame, scaling for growth and enhanced risk monitoring), we shifted the paradigm from an industry-specific focus to a practice expertise focus, across multiple industries. The Nine Pillars of Business Development Collaboration has helped us think through our approach to capture new business in two new verticals in the last year.”
CAROL PITTMAN
Founder and CEO, RedKnot Resource Group (WBE)
“
"The Nine Pillars of Business Development Collaboration construct helped us to breakdown a long-term strategy that drives continuous and sustainable business in a simple and manageable way. Many of the efforts that go into predictive business development can be nuanced and require long term investments of time and treasure. This model allows us to pursue BD in a manageable and simple way. "
KYLE TOTHILL
Managing Director, Partner, eHire